Here is information to help you better understand SEO and what it means for your business and it's online position.
|Posted by Meine Media on January 10, 2017 at 1:50 PM|
SEO, or search engine optimization is a way in which the visibility of your Real Estate website, or blog, can be found in a search engine's natural results by optimizing key words and adding content.
Optimizing a website is vital, since most people will look for your site by first entering a set of keywords into a search engine, and then reading through the displayed results on the search engine's first page. Some may hunt through the second page and possibly the third but few people go much beyond the fourth page. If for example you were looking for a Real Estate Company that specializes in San Diego Beach front homes, you would go to a popular search engine like Google, Yahoo or Bing and enter "San Diego Beach Homes Realtor" and you will find the most relivent agents and brokers listed.
Those companies at the top of the list are either sponsored or there by thanks to their search engine optimization. Fresh content on your site is imperative; add new articles, blog posts and updates to your website to keep its relevance. Adding keywords and meta data helps your site move up the search optimization rankings. But it's not just content that you should be concentrating on, online reviews are very important to drive traffic to your website. If your site is running those Java Script drop down menus, make sure you have text backlinks on there (not just images or avatars), as this will help those spiders to crawl through your content and optimize the content for better page rankings.
There is no need to concern your self too much with page ranking; it is little more than a piece of algorithm that does not necessarily affect the search engine optimization of your site. To have your site benefit even more from SEO, it should always make use of social media. Using Facebook, Tumblr, Twitter, Google+ and popular social media websites will help immensely drive traffic to your website. Social media web pages are popular, so your content on these sites aids the optimization process.
SEO is basically an internet marketing strategy, which loves to take on board how search engines actually work. Why do some businesses find their way to the first page of a search engine's results? What makes that one website more popular than another? It all comes down to how well you optimize your fresh content and pages, meta data and social media has been administered.
Contact us for help in managing your Real Estate website, blog, social media and SEO.
|Posted by Meine Media on December 16, 2016 at 12:55 AM||comments (0)|
Have you set your Online Real Estate Business goals and resolutions for 2017 yet?
We are, here at Meine Media, and with all of the new changes this year pertaining to Real Estate websites, mobile platforms, search engine algorithms and search engine optimization, we are really excited for 2017.
We are gearing up and setting up our strategies for this upcoming year and for our Real Estate clients. You probably already know how fast the internet and search engines evolve. We are ready for these changes being implemented for 2017 as we feel this will tighten our industries belt and squeeze out the company websites and online reputations that aren't up to date.
Just the advancements in the Tech Industry alone are amazing. From mobile compatibility, latest apps and google's latest 2016 algorithm updates, 2017 is going to be a busy year. You may not have the time to do the research and get up to date on all these changes, or time for maintaining all your online platforms, but thats why we are here...for you.
Contact us about managing and building your online Real Estate reputation, that includes your website, blog, social media, search engine optimization and much more. Let us save you time and money.
Feel free to CONTACT US anytime.
|Posted by Meine Media on April 9, 2015 at 2:35 PM|
Have a look around any online social networking site and you will see a plethora of business pages engaging users with offers and news about its products. If you take a short tour of Facebook's business pages you'll see that every major company, and just about most of the smaller businesses, will have a Facebook page. Whether it is Coca Cola, Chrysler, Sony, Guinness or Glaxo Smith-Kline, the biggest and the best all have a representation in Facebook.
The pages have several likes (or fans) and all content is regularly updated with photos, videos, competitions and polls for the fans to engage in and even product launch announcements. The beauty of this free advertising for companies is that it's all free and it generates accumulative exposure via the social networking sites. Pinterest works in a similar way - as does micro-blogging site Twitter; when a company representative posts material on a social networking site like Facebook, it hopefully will generate interest from the many fans that have subscribed to your company pages.
What is vital is that a company needs to post images, videos and all sorts of quality content in order to get fans to "like" or share the content. Once a person clicks "Like" the same content will then appear on their wall. This of course means more exposure of your company's content because if that person has 400 friends, then each one would have an opportunity to see it when browsing on their own Facebook news feed page.
Pinterest has backlinks embedded in pictures which link back to your company website. This rapidly-growing social networking site is a big hit with women, with as many as 81 percent of its registered users are female, and if you have a company selling shoes, clothing, chocolate or jewelry you should be strongly motivated to use Pinterest as a source for social media.
Twitter is a very good tool to promote business snippets of information. For example if you are a proprietor at a wine bar and you are tweeting about the special offer you have on tonight selling two cocktails for the price of one, there's a good chance one of your many followers will re-tweet the message for you, which will in turn promote your offer to an even wider audience. Remember, that all social media exposure is free and any business should have a social media page which is updated regularly.